Snapple Builds Mobile Market
Source: Frost & Sullivan
One example of how well mobile marketing can succeed was a campaign that Enpocket put together last summer for the beverage company Snapple.
The campaign, under the promotion name “Snaffle,” involved the printing of 225 million bottle caps with numbers that could then be matched with winning Snaffle numbers. The winning numbers were announced on TV, on the Internet and delivered via text messages to handsets. Prizes included a trip to Australia.
Enpocket delivered the SMS alerts to customers who opted in to the campaign. The alerts were timed during the lunch hour, identified as the peak purchase time for Snapple.
Enpocket says 90 percent of all consumers who received the alerts opened them and an estimated 33 percent of those who participated bought additional Snapple products as a result.
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