Putting Mobile Txt Messaging into Perspective

According to the data from Communities-dominate blogs, the frequency of txt / sms messaging is mind blowing!  Here are some numbers to put the 2.4 Billion (with a B) mobile phone users worldwide into perspective:

• 800 million automobile owners
• 1.3 B people who have a fixed land line
• 1.5 people own televisions
• 1.4 Billion people have credit cards
• 850 million people own PC’s
• 1.1 Billion people have Internet accounts
• 85 million people own iPods
• 200 million gaming units were shipped in 2006
• 300 million digital camera were shipped in 2006

• There are 2.7 Billion Mobile Phones in use right now
• 950 million mobile phones were sold last year world wide
• In 2006 the subscriber base grew from 2.1 billion to 2.7 billion.

This is not a segment of the market that can be ignored!  To reach the mobile phone subscribers quickly & effortlessly and provide them with the information that they want and need right now - you have to be able to communicate with them on the medium they know and love:  Their PHONE!

USA has reached 75% penetration for mobile phones
* The Western European average per capita penetration for mobile phones is already 110%
* Italy, Taiwan, Hong Kong and Israel have penetration rates at about 140%
* China adds 6 million phones every month, India adds 7 million phones every month.
* Finland, Norway, Denmark and Portugal - each countries with 120% or more penetration rates - Mobilephones are less than 6 million units total.
* SMS Messaging Is Biggest Data App On Planet
* On the internet there are about 1.5 billion e-mail boxes, maintained by about 800 million people.
* 1.8 billion people are doing SMS texting.
* Last year over 42% of Americans were active in SMS already
* E-mail is opened in 24 hours and replied to in 48 hours.
* SMS is read within 15 minutes on average and responded within 60 minutes.
* 65% of e-mail is spam, less than 10% of SMS is spam.
* In South Korea five separate credit card services are available on the three mobile networks
* In South Korea almost 100% of credit card based point-of-purchase sites accept payment via mobile phone credit (and charge) cards
* Two years from launch almost 10% of South Korean phone users watch digital broadcast TV on their phones
* The Pop Idol formats have earned a windfall of over 700 million dollars out of text messaging votes
* In 2005 already half of all phones sold were cameraphones so cameraphones outsell digital cameras by more than 4 to 1 .
* There are 3.2 Billion to 3.8 Billion radio users.
* 73% of the population now uses the mobile phone as their portable clock.
* 2.7 Billion phones in active use. There is a subscription for 40% of the planet’s population.
* The mobile telecoms industry earned 725 Billion dollars last year.
* Global music industry earns 16% of its revenues from mobile phones (mostly ringing tones);
* Videogaming earns 14% of its global revenues from mobile.
* Mobile telecom growth in dollar terms, from 2005 to 2006, was 105 billion dollars.

Find out how to get information into the hands of your customers by contacting TxtNOW today!