The Hard Rock Café is using a new mobile tool to improve its customer service and increase customer loyalty.

For the SMS initiative, the Hard Rock Café tapped the new Web-based software from ReadyPing Inc., a service provider of wait-list management and text-message paging. Text-messaging has the potential to fundamentally shift the way restaurants and other service-driven retailers manage customer wait times.

“Rise Sushi was the first of approximately 100 restaurants that tested ReadyPing’s beta system after it was released in January 2009,” said Joe Sprovieri, founder/CEO of ReadyPing, Chicago. “We listened very closely to all of their feedback.

“We also worked with businesses in other industries that inquired about using our service,” he said. “As a result, a completely new software platform was developed that can be used by any business with waiting customers.

http://www.mobilecommercedaily.com/hard-rock-cafe-taps-sms-to-improve-customer-service/