TXT/SMS Marketing Case Studies


Snapple Builds Mobile Market

Snapple Builds Mobile Market
Source: Frost & Sullivan
One example of how well mobile marketing can succeed was a campaign that Enpocket put together last summer for the beverage company Snapple.
The campaign, under the promotion name “Snaffle,” involved the printing of 225 million bottle caps with numbers that could then be matched with winning Snaffle numbers. The [...]