TXT NOW Text/SMS Message Marketing

Recent news stories have reported a phenomenon that most knew existed: there is a gap in the use of text messaging between younger and older cell phone owners. Reports vary but indications are those 12 to 30 years of age account for 80% of text messaging usage.

Because of the instantaneous nature of texting and the tiny keypads and screens on a cell phone, an entire language has developed around text messaging. For those cell phone owners who do not make use of text messaging, the intricacies of this language can make messages almost incomprehensible. This language is abbreviated for speed and ease of use. It is a rather phonetic language where single letters or numbers may stand for entire words, such as “Y” for “why” or “8″ for “ate”. Vowels may be omitted to further reduce keystrokes, such as “btwn” for “between” and capitalization and punctuation are rare. Acronyms are used for phrases and whole sentences such as “ADBB” for “all done, bye, bye”. Symbols are also common in text messaging language.

Non-verbal communication such as facial expression and tone of voice have been said to express more meaning than words themselves in a spoken message. In any form of written communication this is lacking. This is particularly true in text messaging. Knowing whether the phrase “thts gr8t” (that’s great), is expressing something positive or sarcastic is important when communicating. Texting allows the user to create “emoticons” or “smileys” to add the tone to a comment. For instance, “thts gr8t ” would give the statement a positive meaning while typing “THTS GR8T” would indicate a shout for excitement.

Because of the uniqueness of the communication, those who do not make use of messaging on their cell phone are at a loss then for understanding or communicating in this texting language: the language of their children, grandchildren, younger co-workers, and many others. Certainly knowing the language of those with whom there is a need to communicate is a tremendous advantage.

Text messaging with a cell phone can offer other advantages that non-users might want to consider as well. Text messaging is less expensive than talk time and allows the user to communicate basic messages without incurring unnecessary expense. Text messaging can also be a great way of remaining accessible without creating a disturbance. Obviously, when taking a cell phone call in a meeting or in a crowded area, all those nearby are disrupted as the call is answered and conversation ensues. With text messaging others are seldom aware that an interruption has even occurred. One other distinct advantage of text messaging over voice calling can be the ease of communicating via cell phone with a person who has hearing impairment.

There are a number of ways to dive into the world of cell phone texting. One method used by many parents is to consult a child who is a habitual user of text messaging. However, for those on their own in the endeavor there are many resources to consult. Online, netlingo.com and webopedia.com provide references to assist cell phone owners in learning the vocabulary of text messaging. Another site, lingo2word.com offers a translator to assist cell phone owners in composing a text message or to translate a text message they receive into plain English. Other sites can assist with texting in other languages such as Transclick.com which, for a fee, will translate text messages in real time. A visit to the local bookstore or to Amazon.com will also reveal a number of reference books that can be invaluable for beginners.

Certainly, use of text messaging can be a challenge for those who are unaccustomed to what at first glance appears to be a more impersonal method of communication or for whom it may merely be a foreign or unnecessary concept. However, learning and using text messaging can certainly open the doors of communication to a broader audience just as learning any second language.

Author: Christine Peppler

Text messaging has become one of the latest fads of today. It just makes life a little easier, not to mention that it is a whole lot more fun than talking on the phone. Text messaging is quick, simple, and best of all silent. Why is silent the best? Well, say, for instance, you are in a meeting, someone has an important message for you that you must get right away. Would you rather someone call your cell phone and interrupt the meeting or send a text message that not only allows the meeting to keep going uninterrupted, but also gets the message to you right away.

Text Messaging and Teens

Text messaging is probably the most popular in the teen generation of today. With “texting” you can send fun, cute, or flirty messages right over the cell phone and go on about your day. Teens are really into the text messaging thanks to the ability to shorten messages with fun abbreviations, as well as the fact that they can be personalized with pictures, graphics, music, icons, and even video.

Why do teens and texting go together so easily? Well, teens have come up with a variety of reasons for text messaging. For example, if they are in trouble with their parents and cannot talk on the phone, they can send a quick text message to all of their friends, letting them know not to call. Perhaps a girl or a boy has a crush on another person, well instead of being shy and embarrassed to pick up the phone and call, they may send a text message instead.

For teens texting is just fun, new, and exciting.

Text Messaging and Business

Texting is not just for the kids however. Today businesses are using it more often for a variety of different reasons. They can be used to communicate with family, friends, partners, colleagues, and even customers and clients. Let’s take a look at some of the great ways text messaging and business go together:

*Meeting Reminders
*Appointment Reminders
*Important Business Information for employees
*Business Contacts
*Confirmation
*Advertisement
*Promotions
*Sales
*Sales Confirmation

In business, it can be of great use. You can, with permission, send new promotions, advertisements, and sales to the cell phone of your clients and customers. This works well, especially if you have permission to send the messages, because not everyone appreciates telephone calls in their busy lives. Furthermore, clients and customers may not have the time to listen to a lengthy telephone call, telephone message, or even read any mail you might send. A text message is quick and to the point.

Text messaging is a great way to follow up with a potential client or customer as well. For example, after the initial meeting with a potential client, you could send a text message thanking them for meeting with you and provide your contact information.

There are so many beneficial advantages to using text messaging within a business that it would be impossible to list them all. However, it is important that you understand just what texting can do for your business, clients, and customer service.

Text Messaging and Family

Along with the teens and businesses, texting with family is a great value as well. Text messages can work great within the family to remind loved ones of appointments, dinner, schedule changes, or even just to say hi. Many families use texting just because it is easier than trying to reach each other on the phone, particularly if one is at school or work at the time.

You could text message dad to remind him about soccer practice. If your rehearsals end early, you can text message to let your parents know it is time to pick you up. If you are wondering what to get for dinner, you can text message the family to ask for suggestions. If you need your husband or wife to pick up something on the way home, you can text message them to ask them.

Text messaging essentially makes everyone’s life easier. Most all cell phones today feature text messaging capabilities. Furthermore, most cell phone companies offer a variety of packages, that include text messaging. Why wait? Start messaging today.

Author: Adrian Adams